Get to Know 1st Place Auto – Serving
Watauga & the DFW Community
Family-Owned & Trusted for Over 25 Years
1st Place Auto has proudly served the respect, and a relentless commitment to helping customers get approved and drive away. As one of the first established Buy Here Pay Here dealerships in Watauga, we’ve built our reputation on making car buying accessible to everyone — regardless of credit history. We’re not a corporate chain. We’re a family-owned dealership, and every customer who walks through our doors is treated like part of our family.
Why Drivers Across DFW Trust 1st Place Auto
What Sets Us Apart
- 25+ years serving Watauga communities
- In-house financing for all credit types
- Friendly, bilingual staff – Hablamos Español
- Fast, same-day approvals
- Family-owned, customer-first philosophy
- No-pressure, walk-in friendly experience
When you choose 1st Place Auto, you’re not just buying a car — you’re joining a dealership family that stands behind you. Let us help you get back on the road with confidence.
Our Mission & Values
At 1st Place Auto, we believe that everyone deserves access to a safe, reliable vehicle. That’s why our mission is simple:
“To say yes when others say no — and to make your car-buying experience as easy and welcoming as possible.”
Our core values
Integrity
We do what’s right for every customer, every time.
Respect
We treat every buyer with dignity, no matter their credit.
Speed & Simplicity
Approvals in under an hour, hassle-free.
Community
We are proud members of the Watauga neighborhoods
A Second Chance Starts Here
Whether you’re dealing with past credit challenges, recent life changes, or just need a fresh start, we’re here for you. We offer a flexible in-house financing program through Auto Note LLC, so you can rebuild your credit while driving a dependable car.
Our Locations – Ready to Help You
We proudly serve the entire DFW Metroplex from two locations:
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