Get to Know 1st Place Auto – Serving
Dallas, Watauga & the DFW Community

About Us

Family-Owned & Trusted for Over 25 Years

1st Place Auto has proudly served the Dallas–Fort Worth area with integrity, respect, and a relentless commitment to helping customers get approved and drive away. As one of the first established Buy Here Pay Here dealerships in Watauga, we’ve built our reputation on making car buying accessible to everyone — regardless of credit history. We’re not a corporate chain. We’re a family-owned dealership, and every customer who walks through our doors is treated like part of our family.

Why Drivers Across DFW Trust 1st Place Auto

What Sets Us Apart

25+ years serving Watauga and Dallas communities
In-house financing for all credit types
Friendly, bilingual staff – Hablamos Español
Fast, same-day approvals
Family-owned, customer-first philosophy
No-pressure, walk-in friendly experience

When you choose 1st Place Auto, you’re not just buying a car — you’re joining a dealership family that stands behind you. Let us help you get back on the road with confidence.

Our Mission & Values

At 1st Place Auto, we believe that everyone deserves access to a safe, reliable vehicle. That’s why our mission is simple:

“To say yes when others say no — and to make your car-buying experience as easy and welcoming as possible.”

Our core values

Integrity

We do what’s right for every customer, every time.

Respect

We treat every buyer with dignity, no matter their credit.

Speed & Simplicity

Approvals in under an hour, hassle-free.

Community

We are proud members of the Dallas & Watauga neighborhoods

A Second Chance Starts Here

Whether you’re dealing with past credit challenges, recent life changes, or just need a fresh start, we’re here for you. We offer a flexible in-house financing program through Auto Note LLC, so you can rebuild your credit while driving a dependable car.