Our lot is stocked with hand-picked vehicles, inspected and reconditioned to give you lasting peace of mind. From efficient sedans to family-ready SUVs and work trucks, we have options for nearly every need and budget.
At our Watauga location, we make it easy to finance the car you need—without relying on outside lenders. Our Buy Here Pay Here program is designed for real people with real credit challenges, offering a simple, flexible path to car ownership right here in the dealership.
Backed by our partner AutoNote, LLC, we offer quick decisions, flexible payment terms, and loan options that consider more than just your credit score. If you have steady income and the desire to move forward, we’ll work to get you approved the same day.
To speed up the process and get you on the road as quickly as possible, we ask that you bring a few key documents with you to your appointment. This allows us to verify your information and finalize your loan in a matter of minutes—often in less than an hour.
The more prepared you are, the faster we can get you into the vehicle that fits your life. Our team in Watauga is standing by to walk you through the process and find the perfect solution for your needs.
Watauga families and working professionals choose 1st Place Auto because we offer affordable, dependable vehicles paired with a team that treats customers like neighbors—not numbers. Whether it’s your first vehicle or you’re rebuilding your credit, we’re committed to delivering service that’s honest, friendly, and focused on your success.
Our customers return again and again—not just because of our vehicles, but because of how we treat people. Come see why 1st Place Auto has become a trusted name in Watauga and the Northeast Fort Worth area.
Since 1999, 1st Place Auto has proudly served the community of Watauga, TX and surrounding areas like Keller, Haltom City, North Richland Hills, and Saginaw. As one of the original used car dealerships in Watauga, we’ve built our reputation on trust, transparency, and second chances. We offer a wide selection of pre-owned vehicles, fast in-house approvals, and a no-pressure environment that puts the buyer first. Whether you’re facing credit challenges or simply looking for a dependable vehicle and honest team, we’re here to help you drive away with confidence.
Our referral program is just one more way we give back to our loyal customers. When you refer someone to our Watauga dealership and they purchase a vehicle, we’ll credit $150 to your loan principal—helping you pay off your balance faster. Tell a friend, send them our way, and we’ll make sure they get the same great service you did.
We’re here to make financing easy and transparent. Whether you live in Haltom City, Keller, or just down the street, our team will guide you step-by-step through the process.